There are a Thousand-And-One Video Pitfalls that Everyone Worries About. Here’s How To Avoid Them

Does the idea of video recording yourself seem too intimidating? Has this ever kept you from getting a simple sales message out on YouTube?

Yes, I thought so. Me too. I did a quick search through Google. Let me give you a run down on some of the issues to consider when making a video for any purpose.

Right off the bat, I was told to buy the most expensive camera I could afford, since the quality of the video will suffer unless the camcorder is first rate.

Second, I discovered that EXPENSIVE tripods are a must. The tripod must cost at least $100 – $200 or it will wobble. I also learned that you need something called a “Lavaliere Microphone”. While I was trying to figure out what that was, I learned that you also need a portable microphone.

I learned about narration, editing, panning, zooming, composition, lighting, and even equipment organization and sorting.

Wait. There’s more. You also have to consider cue cards vs. memorization – voice inflection – facial expression – noise minimization – and STAGE FRIGHT (my personal favorite)

All of this would make a lot of sense if you were re-making “Gone With The Wind”, but it’s way over the top if you’re just trying to explain or sell something.

You and I both understand that video sites like YouTube have incredible power, and that video accounts for more and more internet traffic (52% so far). We know that to get our message in front of the most pairs of eyes, we need to go video – but how do we avoid all of that other nonsense?

Good question. You could go for some expensive video editing software and – after overcoming a steep learning curve – create one of those masterpieces you see on YouTube from time to time. You know what I mean – a clever series of written messages which fade in and fade out, or leap on to the screen and then leap out, or dance around in a circle – all accompanied by perfectly synchronized music, of course.

But if you just want to get across a simple sales message, you might conclude that all of the above is overkill. So why not look into “text to video” software?

It’s actually been around for a little while, but don’t worry if you’ve never heard of it. I hadn’t either until fairly recently. Basically, text to video software allows you to paste or type language into your computer. It then converts that language into audio speech. They developed it to the point where it’s far less robotic than in the past.

With this kind of program, creating a video is as easy as writing an email to a friend. Since more and more people would rather watch and listen to a message than read one, you can see that such a program has value.

The one major issue to bear in mind though, is how the program handles video. My advice would be that when looking for a good text to video program, you should get one that produces a computerized image, rather than just flashing the words on the screen as they are being spoken. Viewers are more comfortable watching someone talk, then being forced to read along with the script.

Want to find out more about a new text to video software? Then check out VIDEOGOROUND.COM at Jennifer Gordon’s site. Learn how VideoGoRound.com will solve your problems at VIDEOGOROUND.

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